Your website is your interview with the consumer. Potential customers look at your website to learn about your company. Just like an interview, this is where you need to make a good first impression with your good suit, polished shoes, and a solid handshake. What you place on your front page can draw a customer in or send them clicking away to the next website.
In addition, search engines use the keywords you use in your website content to determine your placement in a search, so you need to choose your words with strategy. Also, the words you use can target customers that are most likely to be interested in your product.
